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Tuesday, August 30, 2011

FASHION Terms A s'

 Activewear: For sports such as running, jogging, and tennis, it is the section of the sportwear that includes casual attire.

Adaptions: It's design that have all of the dominant features of the styles that inspired them but don't cliam to be exact copies.

 
Advertising: It's the paid use of time or space in any of the following media: newspaper, magazines, directmail pieces, radio, TV, internet, shopping news, bulletins, catalogs, business cards, and theater programs.

 
 
 Anchor: A design from a previous season that's reworked in a different color of fabric.
 

Apparel jobber: A firm that handles the planning, purchasing, and designing of materials. They also handle in the selling, cutting, and shipping of apparel, but not the actual garment sewing.

Auxiliary level: Composed of all the support services that work with primary producers, secondary manufacturers, and retailers to keep the consumers aware of the fashion merchandise that's produced for ultimate consumption.


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